Saturday, April 23, 2011

Top Healthy Alternative to the Brazillian Blowout

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If you are using straightening treatments like the Brazillian Blowout and want to embrace your curls, but don't know how, turn to Ouidad, "The Queen of Curl," to do so. Most of the problem that curly heads have is simply having the wrong kind of styling product, filled with drying agents and chemicals that can't possibly turn frizzy, unruly curls into something smooth and silky. Until now! Ouidad is committed to celebrating curly hair by treating its natural texture without harsh chemicals. But beauty shouldn't be the only reason to covet your curls, and here's why:
The government recently sent out a health hazard alert to salons about the risks that popular hair straightening products (including the Brazilian Blowout) pose to salon workers and customers. Studies have shown that there are HUNDREDS of dangerous chemicals, including formaldehyde, that are being spread on your sensitive scalp. Women given Brazilian-style straightening treatments have complained of hair loss, blisters, burning eyes, noses and throats, headaches, and vomiting. The application process can cause nose and lung irritation and increase the risk of cancer in the recipient as well as the hairdresser. That's a hefty price to pay to get rid of a few curls!

I write a lot about hair products because getting the chemicals out of our beauty routines is one of the biggest ways that most of us can improve our health. Those of us whose heads are covered with curls (75% of women worldwide!) are in a special situation - we have to choose to embrace or deny what nature has blessed us with. Most of us, due to trends and time and lack of knowledge of how to make our curls look like something that isn't crazy, think it's easier and healthier to just go straight using expensive and chemical techniques like the Brazilian Blowout. But ladies, think again! From shampoos to conditioners to all sorts of styling products, there's something in the Ouidad collection to keep everyone's hair happy and healthy!

Ouidad's Tress Effects Styling Gel ($15)
keeps curls defined and frizz-free, leaving your hair soft and smooth without feeling the weight of the world on your head. It's made with natural botanicals and vitamin B-5, protecting hair from heat-treated damage and perfect for intricate styling.

There's also Ouidad's PlayCurl Volumizing Foam ($22) that builds body and enhances volume of thinner curls. The arnica flower extract and vitamin B5 formula provides volume, shine, and manageability that lasts, catching those fly-aways and leaving your locks ready for your own photo shoot!

Finally, the new Ouidad Softening Treatment, available at Ouidad flagship salons in Santa Monica and New York City, is a formaldehyde free special treatment that adds shine and softening curls-a healthy alternative to the dangerous Brazilian Blowout.

So curly girls, get these styling tools and get to work on embracing your what you're born with! Love your body, love your hair, love your health! So what are you waiting for? Let's see what your natural curls look like! Feel free to post pics and tips on how you manage your curls in the comments!

For more on how to work with your curly hair, check out this video to get some tips on technique!


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